Television has devised few mirrors to public sadism as unforgiving as I’m A Celebrity Get Me Out Of Here’s Bushtucker Trials.
Over the years armchair junglists have displayed an uncanny knack for zeroing in on ‘personalities’ for whom the ordeals will prove the most troublesome.
Gillian McKeith, Katie Price, Helen Flanagan and Matthew Wright’s outback sojourns come to mind.
It’s perhaps with this in mind that the bwin layers have priced up The Only Way Is Essex’s loud-mouthed stalwart Gemma Collins as 2/1 favourite to be subjected to more bushtucker trials than any other series 14 participant.
Sign up at bwin.com for a £30 free bet that cops a £60 profit if nuclear orange Collins end up as the most persecuted camper.
Next in the betting are DJ and actor Craig Charles and ex-footballer Jimmy Bullard (both 5/1), former Playboy playmate Kendra Wilkinson (6/1) and Melanie Sykes (8/1).
Collins has earned notoriety through her part in TOWIE, a shrill melodrama played out at a constant fever pitch of petty quarrels and recriminations seemingly designed to make you to ponder subjecting its participants to a variety of tortures.
The abominable programme’s previous representative Joey Essex went deep in the competition last year, finishing fourth and participating in more trials than any other star.
So her stable has form in the book for producing characters with the longevity necessary to participate in a tough beat amount of trials.
Not only that, but the 33-year-old, a former Sylvia Young Theatre School Alumnus, has previous for falling foul of trial by telephone vote.
The second series of Splash saw her bounced from the competition in a first heat ‘Splash-Off’ against Michaela Strachan in 2013.
While the public could claim comparable artistic merit by way of vindication, the verdict nonetheless suggests they’re not minded to humour Miss Collins.