On the opening day of the 2009-10 League One season Norwich City were hammered 7-1 at home by Colchester United.
Two seasons on, the Canaries have made a respectable Premier League bow with a 1-1 draw against Wigan and Stoke and are 21/20 to stay up.
In finishing second in last season’s Championship, Norwich became the first side since Manchester City in 2000 to go from the third level of English football to the top tier in two seasons.
However, ‘doubling up’ has become increasingly common in recent seasons further down the pyramid.
In the past decade alone, seven sides (Peterborough, Southend, Stevenage, Exeter, Doncaster, Carlisle and Hull) have won back-to-back promotions and there are several strong candidates to do the same this season.
Reigning League One champions Brighton & Hove Albion are 9/1 with bwin to claim the Championship title.
Gus Poyet’s side have made an unbeaten start to the season and with Craig Mackail-Smith added to the league’s third best attack, they are well placed to win a second consecutive title.
A side that followed Brighton into the Championship look even more likely to double up. Southampton’s 100% start means they are already 5/1 second-favourites in bwin’s Championship outright market.
Lower down the league, Crawley Town’s expensively-assembled squad are bwin’s 3/2 favourites to follow last season’s Conference-winning campaign with the League Two title.
The last side to come into the league with such spending power were Carlisle, who promptly romped to the League Two title in 2005-06.
Football betting fans who are new to bwin and use their £25 free bet to double up on both Brighton and Crawley would win ₤625 if they claim their respective titles at impressive odds of 24/1.
And while the Seagulls, in particular, will face a tough battle to finish top of the pile with the likes of West Ham and Leicester also vying for the title, such attractive odds must surely be worth a small punt.
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