Mid-table denizens West Ham, Swansea and Crystal Palace have already pulled some major transfer coups this summer and Stoke could soon emulate the trio.
The Irons have brought in Dimitri Payet, responsible for more key passes than any other player in Europe this season.
Garry Monk’s Swans have acquired Payet’s talented former Marseille teammate Andre Ayew, who had previously been strongly linked with a move to Liverpool.
Most recently Palace have acquired pulled off arguably the shock move of the transfer window, by signing Yohan Cabaye relatively unopposed.
Meanwhile Stoke negotiations to sign Champions League-winning winger Xherdan Shaquiri continue.
The sight of such middle-ranking teams making big-money buys is indicative of the sheer financial magnitude of the Premier League’s recent TV deal, but what will it mean for the nature of the competition over the course of the season?
A concertinaing of the points margins between mid-table and the Europa League qualification positions appears to be the most likely result.
Come the end of 2014/15 the difference between Tottenham Hotspur in fifth and Crystal Palace in tenth stood at 16 points.
That chasm could be substantially smaller come the end of the next campaign, with many of the club’s above the ones mentioned caught in a form of transfer paralysis.
Unable to compete with the big four for the players that would take their squads to the next level, Tottenham and Liverpool instead seem set to stagnate.
Only the kind of good fortune represented by uncovering a Luis-Suarez-like world-class talent from a minor league is going enable them to improve drastically next term.
Beneath them, Southampton’s market shrewdness will find Morgan Schneiderlin harder to replace than any of their other previously-departed stars.
With those behind them adding greater quality to their starting line-ups in a way which seems far less possible for those in fifth, sixth and seventh the race for the Europa League could involve far more runners in 2015/16.