West Ham co-owners David Gold and Sullivan must by now be regretting telling the world listen that the club were on the hunt for a top class striker back in May.
Their decision to go public with such an intention may have felt to them like a statement of a team going places, but it also represented a remarkably unworldy move for two businessmen who made their fortunes in naughty magazines.
Such a gambit positioned the Irons firmly in the crosshairs of any artful agent with a quality centre-forward on their books, with the potential to be toyed with as a means of focusing the interests of other buyers more favoured by the player.
Carlos Bacca looks to be the latest in a summer of strikers to have flirted with the Londoners just long enough to flush a few Champions League contestants out of the woodwork.
Earlier flings with Alexandre Lacazette of Lyon and Marseille’s Michy Batshuayi both remain unconsummated, with Chelsea appearing later in the piece to smuggle the Belgian international off to Stamford Bridge.
The latest of the continent’s sought after marksmen to enter into the dance of the seven veils with the Olympic Stadium negotiators is long-heralded Toulouse ace Wissam Ben Yedder.
Ben Yedder, 25, has been trailed by everyone from Barcelona to Tottenham Hotspur in recent years, notching at least 14 league goals in each of the last five campaigns and 23 across 41 all-competitions games in 2015/16.
Yet to taste European competition due to his loyalty to TFC, the former France Under-21 international might be expected to see West Ham, 9/4 in the Premier League top-six finish betting, as a satisfactory step up.
Except that he is also being trailed by Leicester, who have ‘registered an interest’ in him, according to the Guardian.
The Foxes come replete with the promise of Champions League football and with it the opportunity to catch the eye of more impressive suitors still.
Riyad Mahrez’s future at the club may be the ultimate determinate as to whether they launch a pursuit to rival that of West Ham’s, meaning that, for Ben Yedder’s representatives, giving the impression he is close to signing up with Slaven Bilic’s men might be useful in helping a King Power Stadium deal reach fruition.