West Bromwich Albion this week became the fourth west Midlands outfit taken over by a Chinese consortium, with the Shanghai Sports Development Limited Group buying out majority stakeholder Jeremy Peace.
Early reports indicate the new owners want boss Tony Pulis to remain in charge, but their aspirations to convert the Baggies into a top-half Premier League outfit contradict this initial stance.
If the evolving ambitions at the Hawthorns are to be realised, a new manager is needed.
Pulis guarantees Premier League survival, but his teams are also cast iron certainties to finish below the equator.
Never once overseeing a divisional demotion is a commendable feat, but despite managing in the top flight at some stage of the previous eight consecutive campaigns, he’s still to earn a spot in the upper echelons.
His pragmatic approach is one many West Brom fans have developed a disdain for and this growing discord will surely influence the owners if things aren’t going to plan early doors.
Although Pulis’ future may not be as secure as has been suggested, the recent boardroom reshuffle may lead to the Baggies’ star striker staying put.
Saido Berahino has been trying to engineer a Hawthorns exit almost as soon as he broke into the first team and, when the outgoing chairman blocked his move to Tottenham Hotspur just under a year ago, he took to social media to vow he would never play for the club as long as Peace was calling the shots.
Various employment laws forced him to renege on this rashly-made promise, but with just a year remaining on his current contract, West Brom are widely expected to sell the Burundi-born marksman.
Stoke City are thought to have bid as much as £20m for his services, but suitors as glamorous as Spurs have since disappeared.
With Peace out of the picture and the prospect of fresh investment improving West Brom’s stature in the domestic game, the appeal of Berahino extending his expiring contract may have suddenly increased.