Premier League clubs might be introducing new strips with increasing regularity, but it doesn’t mean they’re getting any better at it. Here, news.bwin.com/en/ serves up five of the worst for the new season.
According to the Wolverhampton Wanders website, Wolves fans were “flocking” to the club store to get their hands on the latest home strip. Designed by Burrda, the shirt uses a moisture management system to ensure the players can operate at peak performance, which will presumably help Mick McCarthy’s men avoid another last-day relegation cliff-hanger. However, for all the performance-enhancing features, the shirt’s aesthetic appeal is extremely limited. Shorn of any of the black trimming seen on last year’s kit, Burrda’s creative input appears to have been limited to finding a bright, gold-coloured t-shirt and stitching on the club badge and sponsor’s logo. The only break from the orange glare comes in the form of two thin black lines across the front of the shirt apparently inked on by a drunk man.
After last season’s no-nonsense yellow-and-green combination, Norwich’s new kit manufacturers Errea have inexplicably added a dash of white to the strip. The result is a confusing jumble of colours around the sleeves and collar, and when the over-sized Aviva logo is added to the mix it’s easy to see why many Norwich fans are unconvinced by Errea’s attempts to bring a dash of Italian flare to Norfolk.
Surely the point of the third strip – if there is a point at all – is to ensure colour clashes are avoided. The logic, then, of introducing a third strip with exactly the same colours as the first strip is surely flawed. Deeply flawed. With Newcastle’s traditional home colours being black and white, the Puma-designed third strip is, err, black with a white stripe. It’s yours for £50.
Broadly speaking, Liverpool is a city of two colours: there’s the red half made up of Liverpool supporters; and the blue half made up of Everton supporters. It’s a pretty basic formula, but this hasn’t stopped Liverpool kit manufacturer adidas from getting in a muddle: Liverpool’s latest third strip is white with blue trim. Although adidas has attempted to muddy the waters by insisting that the edges are ‘cyan’ rather than blue, Liverpool supporters are in uproar about the inclusion of Everton colours on one of their kits. “Liverpool need to withdraw their new 3rd kit from sale before it causes themselves and their fans further embarrassment,” Times journalist and Liverpool fan Tony Barrett tweeted. “Celtic don’t wear blue, white’s a no go for Barca, Everton wouldn’t dream of red. Exactly the way it should be.”
There’s nothing actually wrong with this shirt. Indeed, it’s quite stylish as football kits go – the ostentatious, anniversary-marking badge aside, the light-and-dark blue design is simple but effective. But the remarkable thing about it is the publicity shots show the kit being modelled by a suicidal-looking Samir Nasri. Not the most glowing endorsement of Nike’s efforts.