The gossip columns delight in finding the new edition of a particular player and then linking them to a big club, and this time it’s Neymar and Manchester United.
Gabriel Barbosa of Santos is alleged to be on the radar of the 13-time Premier League winners, with the 19-year-old already playing 144 times and scoring 51 goals for his club.
He has also been selected for Brazil’s Copa America squad and the hype around him is such that he is being compared to the Barcelona star.
However, such comparisons are usually blown out of all proportions and the man known as Gabigol doesn’t look near the quality of his compatriot.
In total, the 24-year-old found the net on 136 occasions in 225 outings for Santos and did so quicker than the rumoured Man Utd target.
Indeed, after 108 games for the Peixe, he had already scored one more than the total Barbosa is currently on, while also being a year younger.
Furthermore, it is rare for supposed prodigious talents to live up to the hype when dubbed the next incarnation of a world-class star.
For example, Juan Manuel Iturbe was often compared to Lionel Messi before his big money move to Roma.
The Paraguayan-capped winger even represented Argentina in his youth, but that is where similarities to the five-time Ballon d’Or winner end.
Iturbe failed to make the grade in the Italian capital, eventually going out on loan to Bournemouth this season where he only made four appearances and didn’t start a single Premier League game.
Similarly, the ‘Scottish Messi’ has struggled since moving to Sporting Lisbon, with Ryan Gauld playing just twice in the league for the Lions since joining in 2014.
Moving on to Cristiano Ronaldo, many who were seen as the second coming of the Portuguese star failed to deliver.
Bruma caught the attention of many, including being linked with a move to Chelsea, during his time at Galatasaray.
Ronaldo’s compatriot failed to set La Liga alight when he moved on loan to Real Sociedad this term, nabbing two goals compared to the Real Madrid man’s 35.
Indeed, the former Man Utd man is priced at 15/2 to be the top scorer at Euro 2016, while Bruma will have to settle for watching it from home.
Therefore, it would be wise for the Red Devils to not believe the hype and approach any transfer of this sort with a great deal of caution.