Reports that Sunderland manager David Moyes has targeted Burnley striker Andre Gray for a leading role in his Black Cats side are unlikely to have the Clarets breaking out in a cold sweat, but they should.
True, the Wearsiders hardly represent the most alluring of destinations at present, having been involved in fairly desperate relegation battles for the last four seasons
They’ve also just lost manager Sam Allardyce to the England job and replaced him with a man whose career is at an all-time low after successive failures at Manchester United and Real Sociedad.
Despite this, they represent a better bet for 25-year-old goalscorer Gray when it comes to ensuring his stay in the Premier League lasts more than a single campaign.
A season spent struggling against the drop may be the norm at Sunderland, but there are reasons they are only 5/2 sixth-favourites to go down and Burnley are 19/20.
The Black Cats are steeped in the mythology of successful survival escapes, whereas the Clarets know only valiant failure in that regard, having gone down at the first time of asking in 2009/10 and 2014/15.
Last time the Turf Moor team tasted the top flight under Sean Dyche, a distinctly half-hearted approach to pre-season squad bolstering undermined their hopes of sticking around.
If the business the club have conducted so far this summer is any barometer, similar investment levels can be expected this time around.
Only Jimmy Dunne (a teenage free transfer from Manchester United) and Charlton pair Johann Berg Gudmundsson and Nick Pope have come through the door so far.
Meanwhile, Matthew Taylor, Joey Barton and Michael Duff (each of whom played at least 24 league games in their promotion campaign) all left the playing staff.
Such transfer market sloth is hardly likely to convince Gray, not only Burnley’s leading scorer last term, but their top assister too, that the club match his ambitions for the future.