The sails of the rumour mill are kept in constant circulation by the elusiveness of centre-forwards who can find the net on a regular basis and 2014/15 is no different.
While Arsenal and Chelsea have now bolstered their line-leading departments, Sunderland and Crystal Palace remain in dire need of a number nine with a magic touch.
Meanwhile, Southampton have one in Graziano Pelle, but risk running the Italian into the ground/a serious lull in form, thanks to a total lack of cover or competition.
Having scoured the hit parades of Europe, from Tromso to Tarifa, news.bwin.com/en/ presents three prolific marksmen who might just fit the bill.
Petar Skuletic – Partizan Belgrade – 22 goals
The 6ft4in Serbian didn’t get on the scoresheet against Tottenham in the Europa League, but he certainly proved enough of a handful to pique Premier League interest.
Bagging at virtually a goal a game domestically, he is a no-nonsense finisher as well as an aerial threat, often taking one touch or less before dispatching his strikes.
Interestingly from a Sunderland perspective Lille are said to be monitoring both him and misfiring Black Cats striker Jozy Altidore!
Alexandre Lacazette – Lyon – 19 goals
The 23-year-old Lyon star was linked with several English clubs in the summer, but rejected a move.
His reasoning was indicative of a steely confidence in his abilities, he wanted to try and outscore Zlatan Ibrahimovich.
A handy 19 goals in all competitions since have seen him accumulate more points towards UEFA’s end of season Golden Shoe gong than any other player in Europe besides Cristiano Ronaldo.
Alexander Meier – Eintracht Frankfurt – 14 goals
Meier has never been in better nick, responding to being dropped by new coach Thomas Schaaf at the start of the campaign by blasting his way to the top of the Bundesliga scoring charts.
No mean achievement in a division stalked by the likes of Robert Lewandowski, the 31-year-old’s experience has enabled him to develop a deadly positional sixth-sense.
A quiet, down-to-earth character he is the darling of the Die Adler faithful.