After three seasons under Sam Allardyce, there may be some younger Boleyn Ground regulars who could be forgiven for thinking ‘the West Ham way’ is a lesser-known thoroughfare in the vicinity of Upton Park.
However, the nippers in question are sure to have unconsciously picked up on their elders’ reactions, variously wistful, discontented or enraged, whenever the old phrase is uttered at present.
The majority of the blame is squarely dumped at the door of Allardyce, yet his side could be just a playmaker away from being able to showcase the club’s philosophy of playing style most Hammers agree was last seen under Harry Redknapp.
A lack of central midfield creativity is the missing link between proficient wingers, a handful of a centre-forward and a relatively rigid defence.
Step forward FC Twente midfielder/forward Dusan Tadic*, who has been in phenomenal form in the Eredivisie this term, creating and scoring goals by the bucketful.
Tadic has just kissed goodbye to the finest season of his career, a campaign in which he contributed a bumper 16 strikes and 14 assists to the league cause.
It was a mammoth offering which amounted to having a hand in a massive 41 per cent of the Enschede outfit’s total league output of 72.
Twente are 6/1 fourth favourites to lift the Eredivisie next term.
His versatility is such that he has operated as a wing-forward on both flanks, as well as in central-midfield during the season just gone, with his appearances spread evenly between the various stations.
It’s a period of creative white heat that few could match across the continent and Tadic averaged an eye-watering four key passes and in excess of two accurate crosses per game.
These are the kind of numbers that usually accompany a player shortly to be swooped upon by Champions League sides yet Everton are the only team to have thus far been linked to a move and even that was only courtesy of TC Tubantia, a local paper in the Twente region.
Valued at £9m, the 22-cap Serbian international marksman seems set to sit out the summer as undetected as a porcelain pistol at airport security, after his nation failed to earn a place at the World Cup in Brazil.
If the West Ham money men are serious about promoting a superior brand of football then sending Karen Brady round to chez Tadic with an acoustic guitar and a bunch of flowers should be priority number one this pre-season.
*Not to be confused with convicted war criminal Dusko ‘Dusan’ Tadic.