For those young players around Europe whose faces don’t get beamed around the globe to millions of viewers per week like Tottenham’s Harry Kane, the Euro Under-21 Championships are akin to stepping into a goldfish bowl.
With the continent’s top leagues in a state of suspension, the eyes of the football world are fixed on the Czech Republic (and Chile and Canada) as the next generation of stars strut their stuff.
One young man whose profile has already been raised by Sweden’s surprise run all the way to the final is now thought to be firmly on Liverpool’s ever-widening radar.
Brendan Rodgers reportedly has designs on Swedish left-back Ludwig Augustinsson.
Not content with five confirmed new Anfield arrivals this summer, plus Divock Origi’s much-anticipated landing from Lille, the 21-year-old Copenhagen player could yet be joining the latest Reds reconstruction project.
The Stockholm native only moved to the Danish Champions League regulars in January, after making 29 appearances for IFK Goteborg in his home country, but is believed to be available for as little as £2m.
Due to Liverpool’s damaging overreliance on £12m signing Alberto Moreno on the left-hand side last season, the need for a specialised back-up is clear.
If the Merseyside outfit do follow through with their interest in Augustinsson, whose Swedish side are the 2/1 underdogs for the Euro 2015 trophy, then he may well expect a lively debut campaign.
Jose Enrique’s continual struggles with injury have roused fresh speculation Rodgers’ patience has run out where the former Newcastle man’s Reds career is concerned.
If the Spaniard is carted off to new pastures, then Augustinsson looks set to be the understudy of choice to Moreno.
During a much-anticipated debut campaign in English football for the left-footed Sevilla import, criticism far outweighed the praise sent Moreno’s way.
His verve in attack was offset by a naivety and lack of assertiveness as a defender and a more solid foil for the lightweight Spaniard is certainly a requirement at Anfield.
It could be that Rodgers fields two completely new full-backs next term in such an event, as rumours persist that Southampton right-back Nathaniel Clyne is edging closer and closer to a mooted £12m move.