Michy Batshuayi has been a near ever-present name in the gossip columns since before the January transfer window opened and he is once again being linked with a move to the Premier League.
The Daily Mirror is reporting that Tottenham Hotspur and West Ham are both lining up £25m bids for the 22-year-old year striker.
Batshuayi has scored 12 Ligue 1 goals this season, with only the incomparable Zlatan Ibrahimovic besting him in the French top flight, and the London rivals would both benefit from bringing in a player of his quality.
However, for the Marseille man only one option is viable and he should avoid a move to White Hart Lane at all costs.
Mauricio Pochettino’s hunt for a forward to deputise for Harry Kane has been a drawn out affair and clearly he sees Batshuayi as the answer to this dilemma.
Moving to England to be a backup player would be a short-sighted move for the Belgium international, especially given his young age.
The 22-year-old needs to get as many games under his belt as possible to fulfil his potential and staying in form will be integral for his continued national selection.
Belgium are blessed in the striking department and a lack of playing time would see Batshuayi ignored in favour of the likes of Romelu Lukaku, Christian Benteke and Divock Origi.
Conversely, there seems to be no better time than this summer to move to West Ham, with the move to the Olympic Stadium set to be completed.
The Hammers are only one point off fifth, a position that would guarantee European football next season, and playing in continental competition at a state-of-the-art arena would surely be a big pull for any player.
Batshuayi would easily be able to become a starter at Upton Park, with Enner Valencia only netting four as the team’s top-scoring marksman.
Furthermore, the east Londoners have shown they know how to get the best out of talented stars from Marseille.
Dimitri Payet has scored seven times and provided five assists in 19 Premier League appearances, with the midfield maestro the undoubted star of Slaven Bilic’s side.