Deadline day was a busy one for Steve Bruce and Hull City, with new faces parachuted in during the final 24 hours of business.
Hatem Ben Arfa, Gaston Ramirez, Abel Hernandez, Mohamed Diame and Brian Lenihan all arrived before the market’s closure, taking their total number of recruits to 11.
Such a high volume of acquisitions cost the Humberside outfit around £40m and drummed up ample excitement around the training ground as the proletariat gathered en masse to swamp Sky Sports reporters until the early hours of September 2.
But does this raft of arrivals point to success or failure on the field for the season ahead?
Using Bruce’s second summer window with any top tier club he’s managed as the benchmark, such a strategy represents a risky one.
When manning the rudder at Birmingham City in 2003/04, a mere £8m was spent on new arrivals, with £5.5m of the total outlay squandered on a scarcely-fit David Dunn.
Despite the taut purse strings, the Blues finished tenth.
Wigan’s summer shopping bill didn’t cross the £7m mark on permanent signings when Bruce was in charge back in 2008/09, but this didn’t stop the Latics out-performing nine fellow top-flight outfits that year.
Hull did trouser £15m in sales before investing £40m as they set about improving on their 16th-spot occupation last season, but this is still a significantly greater expenditure than the Newcastle-native has racked up in a single window before.
Dispensing the cash didn’t serve the Tigers well the last time they were relegated from the top-flight either.
They gave Phil Brown just £10m to spend on new faces in the months that preceded their ill-fated 2009/10 campaign, but this spree surpassed any from bygone summers.
In a similar vein, Bruce’s second pre-season at Sunderland saw him run wild with the chequebook, spending close to £30m; he was sacked three months after the transfer deadline with the club precariously perched two points above the demotion zone.
With this in mind, Hull’s pricey recruitment drive enhances the value in their 7/2 relegation price.