Despite being ravenously courted by Bournemouth across the previous two transfer windows, reports indicate Birmingham whizzkid Demarai Gray now has a range of elite Premier League outfits in the hunt for his services.
Of the raft of heavy hitters in the running, Liverpool are believed to be at the head of the queue.
The lure of the Reds is sure to be a powerful one for an 18-year-old winger, especially with the potential departure of Raheem Sterling widening the prospect for immediate opportunities in the first-team.
But if Gray is thinking straight, he’ll reject Anfield overtures in favour of a move to 6/4 Championship title second-favourites Bournemouth.
Cherries boss Eddie Howe has a splendid record in the transfer market, with the stock belonging to the bulk of those he has purchased in the past rising immeasurably under his tutelage.
The vigour with which Gray was pursued indicates the brief Burnley boss rates him especially highly.
Assuming this is the case, a central role within the Bournemouth ranks for the Birmingham regular is assured and, if the south-coast club do nail Premier League promotion, a season or two of top-flight football would hugely enhance his prospects of cracking the first team of a bigger fish in the future.
Here are four Howe signings who have gone on to shine:
Having left Bournemouth to join Burnley midway through the 2010/11 campaign, Howe raided his former club the following pre-season to recruit a promising English striker.
Ings had been the subject of bids from then Premier League outfit Fulham, but his old boss was so convinced of his ability he paid more than double the £400,000 the Cottagers offered to ensure the Clarets landed their man.
The £1m signing has since scored 41 goals in 125 outings for the Lancashire club, with his 26 last season guiding Sean Dyche’s men to the top flight last time around.
The Welshman is another for whom Burnley have to thank Howe for, with his strikes supplementing those of Ings to guide the Clarets to an unlikely promotion last season.
He bagged 20 in 39 Championship outings in 2013/14, though one in 15 Premier League appearances suggests the top tier is a step too far.
However, the financial windfall his promotion-winning goals sparked provides ample compensation.
Signed for £500,000 from Swindon, the Cherries’ left-winger has been arguably the integral aspect of their current title tilt.
He has scored 12 goals and assisted a further 16 to earn full international recognition for Scotland.
After savouring only one stellar season at League One Coventry, Howe recruited Wilson to spearhead his attack for a whopping £3m, according to reports.
It looks like money well spent judging from a return of 19 goals and seven assists after 43 Championship appearances.