Odds on Leicester City to win the Championship have shortened as the Foxes gear up for a serious title challenge.
As recently as 16th June, a £25 free bet on Leicester to win the Championship title, available to new customers who sign up for a bwin account, would have returned £200 at odds of 7/1.
However, with Leicester odds having shortened to 11/2 the same £25 free bet would now return just £162.50 if Sven Goran Eriksson’s men top the league at the end of the season.
Punters have moved to back the Foxes after the club’s owners signalled their determination to spend big in order to gain promotion to the Premier League.
Lee Peltier was the first man brought in, with Neil Danns and Kasper Schmeichel following soon afterwards.
Leicester are now set to complete the signing of Peterborough striker Craig Mackail-Smith for a fee in the region of £3 million, with more squad additions expected before the start of the new season.
Crucially, Eriksson appears to have beaten Championship rivals West Ham to the signing of Mackail-Smith, with odds suggesting the two teams are likely to be engaged in battle for the rest of the season.
Sam Allardyce’s Hammers are 4/1 favourites in bwin’s Championship title betting market after a similarly committed spending spree.
Mackail-Smith scored 35 goals for Posh last season and attracted the interest of Premier League club Norwich, while Brighton are also reported to have bid for the 27-year-old this summer.
The Canaries eventually settled for former Millwall star Steve Morison and James Vaughan from Everton.
New customers can register here to claim a £25 free bet.