Odds on Leicester to win the Championship have continued to shorten on the back on an impressive spending spree from the East Midlands side.
Having missed out on Craig Mackail-Smith, who signed for Brighton from Peterborough earlier in the week, Foxes boss Sven Goran-Eriksson has shown his intent by bringing the likes of Kasper Schmeichel, Lee Peltier, Sean St Ledger, Neil Dann and David Nugent to the club.
Leicester have also acquired defender Matthew Mills from Reading for a fee of around £5 million, while reports suggest Eriksson is looking into bringing Owen Hargreaves to the King Power Stadium.
Punters have been impressed by this rebuilding programme, leading to odds on Leicester winning the title being cut to 9/2.
This compares with the odds of 7/1 being offered by bwin when its Championship title betting market was first announced.
A successful £25 free bet on Leicester to finish first, available to new customers who sign up for a bwin account, would return £137.50.
However, Leicester are still only second-favourites for the title behind West Ham, who have been bwin’s betting tips to claim top spot since Championship odds were first announced.
Odds on the Hammers to bounce back to the Premier League as champions are 4/1, having come in from 13/2 soon after Kevin Nolan’s arrival from Newcastle.
Meanwhile, Brighton’s odds on immediately following up their League One success with a Championship title have been cut in light of their capture of Mackail-Smith.
They might have lost Elliott Bennett to Norwich, but, at odds of 16/1, Gus Poyet’s side are showing significant ambition and could be good outside bets to upset the two established betting market leaders.
New customers can register here to claim a £25 free bet.