They might have finished a distant tenth last year – and fully 17 points off the last remaining automatic promotion spot – but the latest Championship title odds suggest Sven-Goran Eriksson’s Leicester are well placed to make a Premier League return next season.
Asian Football Investments (AFI), the company which bought the club from Milan Mandaric in August 2010, showed a willingness to back former England manager Eriksson in the transfer market last year.
Having fallen short of promotion in spite of this investment, an unperturbed AFI is expected to finance a serious tilt at the title this time round.
This explains why Leicester are 7/1 joint favourites with West Ham in the Championship title betting market and tipped to return to the Premier League for the first time since 2004.
At these odds, new customers stand to win £200 on a successful punt on Leicester to win the title if they use the free £25 bet available for signing up to bwin.
Those tipping the Foxes for Championship success will be reassured by the calibre of players linked with a move to the Walkers Stadium in the summer transfer window.
While the wage demands of Yakubu – on loan at Leicester for much of last season – look to have priced him out of a permanent move, Eriksson appears determined to bring in players with Premier League experience.
Former Foxes favourite Emile Heskey is close to making a return to his home-town club, with Marlon King and Ched Evans possible alternatives.
Kyle Naughton, Jeffrey Bruma and Patrick van Aanholt are also rumoured to be on the Eriksson radar.
And with the Swede proving during his time at Manchester City that he is adept at quickly creating a team from scratch, Leicester’s tag as favourites appears to be fully justified going into the new season.
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