Planet earth and, to a lesser extent, America has come down with a tripping-balls-severe case of World Cup fever, as one of the most exciting tournaments in history unfolds in front of our eyes.
Blanket coverage of the beautiful game’s quadrennial coronation celebration has brought about a near total eclipse of the vacuous world of celebrity nonsense.
In what could pure coincidence, an ever-expanding vacuum of ‘personalities’ have come out of the Twitter woodwork in a bid to avoid publicity asphyxia during it’s month-long shelf life.
We at news.bwin.com/en/ remain unconvinced of their fan credentials….
Are we expected to believe the nasal Bajan chantueuse is a serious fan?
The ‘street’ embellishments on her England v Uruguay tweets come with all the questionable hood credentials of the Ivy League university student on summer internship that has undoubtedly been tasked with observing the World Cup on her behalf.
Largely paid for her TOWIE work in Bacardi Breezers and nail varnish, Childs clearly doesn’t have the spare change needed to employ a Rihanna-rivalling social media team.
How else can this Geography-teacher-suicide-inducing tweet have escape her beak?
At pains to curry favour with the handful of Brits still genuinely engaged in the democratic process, ‘Eton Dave’ was at pains to show he shared the concerns of every other England supporter on the day of the Three Lions opening game.
Yet when it comes to the art of savvily-subtle self promotion, few celebrities have failed quite as dramatically as American Idol’s sad-eyed robot presenter.
If you’re going to cynically milk the World Cup for the purposes of publicity, getting your Twitter handle on your shirt is a dead giveaway.