After Brazilian legend Ronaldinho has put his name to a brand of condoms – rather discouragingly named ‘Sex Free’ – news.bwin.com/en/ takes a trawl through the back through the archives to highlight some of the more controversial, cringey and yes even cool contributions to the footballing product placement genre.
Neymar and his buck-toothed countryman share not only the distinction of having pulled on the hallowed shirt of Barcelona, but a healthy love for the corporate dollar too. The Selecao’s latest boy-wonder found himself in hot-water with Brazil’s gay community after appearing in an advert for Lupo underwear which was deemed homophobic in some quarters. Maybe they’ll forgive him if he helps his country win the World Cup on home soil, for which they’re priced up as 10/3 favourites.
Those who thought that Blackburn fans – and the occasional manager – bore the brunt of the Indian processed chicken peddlers’ attempts to turn Rovers into a laughing stock were clearly not privy to this demeaning commercial featuring several players chowing down on delicious poultry.
The shame in Jason Robert’s eyes is particularly heart-breaking.
Following in the product-hawking footsteps of Jason McAteer – known by his Liverpool teammates as ‘Trigger’ due to a supposed lack of brain power – was never going to be the shrewdest move, but Joe Hart’s appearance in this ad seemed to coincide with the moment his career trajectory switched from English Iker Casillas to arrogant and error-prone.
Hart, in a move which speaks volumes for the bravery of Roberts in the previous example is so embarrassed he keeps his eyes shut throughout.
The Stoke City stringbean relegated his more illustrious contemporaries to ‘featuring’ status on this crisp advert by virtue of the performance of his signature robot goal celebration, but the real soul-selling moment comes earlier in the production.
After an artful assist from Anelka, he catches an empty tin of the product in question with a sweet volley which lands directly in the dustbin, promting Crouch to run out onto the balcony yelling “PWWINGLES!”
Given he’s so likable that nine out of 10 Irishmen find it hard to begrudge him disgracefully handballing them out of a place in the 2010 World Cup finals, it’s hardly surprising that Henry even managed to shill himself for Renault without blowing his cool, giving the drums a jazzy bop and questioning the linguistic origins of “va va voom” with his Arsenal mucker Robert Pires.