There’ll be 32 teams raring to go when the World Cup kicks off in just over a week, but there’s also eight different kit manufacturers for whom all roads over the last four years have led to Brazil and a global stage upon which to showcase their wares.
You won’t find all bookies offering odds in this market, but we’ve taken a look at how bwin.com has priced up the fight to be the 2014 World Cup-winning shirt brand.
Adidas (Argentina, Germany, Spain, Mexico, Russia, Colombia, Nigeria, Japan, South Korea, Bosnia and Herzegovina) @ 4/5
The Bavarian powerhouse not only hold the strongest hand in terms of numbers in South America, they also boast the unholy trinity of defending champions Spain, shortest-priced European’s Germany and much-fancied second-favourites Argentina.
Mexico have sprung into life ahead of the main event and Colombia are rated as a coming force, with or without the injured Radamel Falcao, so Adidas will fancy their chances of seeing one of their strips adorn the winning captain.
Nike (Brazil, England, France, Croatia, USA, Portugal, Australia, Netherlands, Greece) @ 7/5
In the first three listed above, Nike have as many World Cup-winning nations within their ranks as the favourites, but only the hosts seem in with a strong shout of taking the trophy this time round.
The presence of the last two runners-up, in France and the Netherlands, clearly accounts for the US giants’ skinny price, but there seems scant value in backing Nike at less than half Brazil’s odds.
Puma (Italy, Ghana, Chile, Uruguay, Ivory Coast, Algeria, Cameroon, Switzerland) @ 10/1
Die Mannschaft jerseys won’t be emblazoned with the logo of this German-based kit-maker in Brazil, but Puma go into the tournament with a fine portfolio of past and potential winners.
If Italy and Uruguay, who won the first four World Cups between them and have taken turns to excel in the last two renewals, both make it out of Group D ahead of England, they’ll face Colombia, Ivory Coast, Japan or Greece in the last-16. After that, it’s anyone’s game.
Any other kit provider (Belgium, Costa Rica, Honduras, Ecuador, Iran) @ 12/1
A complete no-hoper of a group that offers incredibly poor value compared to the similar odds about Puma. If you think Belgium will win the World Cup, back them at 18/1.
Adidas are deserved odds-on favourites and will be supremely confident of clothing the World Cup winners for the second time in succession, but Puma and Italy upset the odds eight years ago and with South American danger-sides Uruguay and Chile also in tow, the 10/1 about them rates by far the best value.